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Hallmark giving away 1 million 'Thank You' cards to educators working during pandemic

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Hallmark is giving away one million cards to help thank educators for their 'vital role' during the coronavirus pandemic. (Photo: Hallmark via CNN Newsource)

CINCINNATI (WKRC) — With the coronavirus pandemic forcing schools to close, change policies, and switch to online learning, which presents a unique set of challenges, educators have proven how adaptable and vital they are.

Now, Hallmark is finding a way to show how much we all appreciate it.

Starting Nov. 17, the company will be sending out one million "Thank You" cards to teachers, administrators, bus drivers, coaches, counselors, custodians and other school staff.

"We've all seen so many teachers and school staff members rise to the challenge, working long hours and using their imaginations to deliver the best education possible from a remote, hybrid or in-person learning environment," said Lindsey Roy, Hallmark’s chief marketing officer. "Despite these changes, one thing remains the same: the sincere connection between teachers and their students."

The cards will be given out in packs of three, allowing anyone nationwide to thank up to three essential educators who've made a difference in their community for free.

They will also feature a color-it-yourself Crayola card that reads "You Make The World A Better Place," if you want to personalize the card.

After an initiative back in March to donate one million cards to help people under lockdown across the country connect with each other was a resounding success, Hallmark announced it would give away another two million cards to essential workers.

"For the past 110 years, Hallmark has helped people put more care in the world, and now it is more important than ever to show love for the incredible people who are teaching, coaching and caring for our children every day," Roy says. "We hope people will use this card giveaway as a tangible opportunity to recognize the vital role educators, administrators, school staff and many others play in our children's lives."

The card packs will be given on a first-come, first-serve basis. To sign up to receive one, click here.